Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular. Even McDonald's added Squishmallows to their Happy Meal toys this year.Ĭurrently, there are over 1,000 characters to choose from. The collective toys have been seen all over TikTok and have been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable. Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017. It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows.
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